pORTFOLI
Content Lead
As the content lead for a creative team of 5-6 contractors, I reviewed, edited, and created content for 60+ client portfolio worth $400,000+ in ACV in the food and beverage industry.
I modulated the relationship between the SaaS product (Popmenu), restaurant partners, and the creative department, ensuring content quality across marketing deliverables to nurture client success.
In my role, I provided consultancy, marketing deliverables, and quarterly business reviews to clients on demand. The Popmenu Boost package included content calendars, marketing strategies, text message and email campaigns, social posts, Google Ads, and web copy.
Social Media
Starter Kit
I created (45) social media posts for YOMA Impact, a sustainability initiative to inform the public on the consequences of consumerism and global warming.
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Brand Identity
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Logo Design
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Market Research
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Content Creation
Social Media Makeover
BACKROADS TECHNOLOGIES
Backroads Technologies, a tech marketing agency, hired me to recreate their Instagram account with fresh designs and engaging copy for their latest product launch in 2021.
THE COPY MISSION:
Backroad Tech's largest B2B clients are car dealerships across America. They wanted to promote their newest digital product, geo-fencing, to car dealerships.
I was contracted to create social media designs with fresh ad copy and niche-specific hashtags to jumpstart their mobile ads campaign. It was essential to convey the complexity of geo-targeting technology in layman terms.
PROJECT HIGHLIGHTS
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Scheduling with Facebook Business Suite
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#Hashtag Strategy
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Market Research
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Graphic Design with Canva Pro
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Copywriting
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Organic Search
Research Articles
FLIPPO FARMS
Flippo Farms, an e-commerce platform for CBD products, hired me to write (5) long-form articles. As part of my services, I provided market research, scientific citations from Pubmed, keyword research from SEMrush and Ubersuggest, and optimized headlines and metadata for SEO with OptinMonster.
ARTICLES
1. Discovering CBD for Anxiety: New Research, Uses, and Side Effects
2. 10 Amazing Benefits of CBD: Sleep Better, Reduce Pain and Anxiety, and More
3. 7 Tips for Buying CBD Online | How to Tell Good vs Bad Quality
4. CBD Dosage: How Much CBD Should You Take for Best Results?
5. New Delta-8 THC: Is it Illegal and can it get you high?
Discovering CBD for Anxiety
If you've ever been late to a work meeting or locked yourself out of your car, you know what an unstoppable episode of anxiety feels like. Heart palpitations, shaky hands, and shortness of breath all there to remind you you've made a massive mistake.
7 Tips for Buying CBD Online
From CBD gummies to CBD bath bombs, Cannabidiol (CBD) has become the newest therapeutic alternative. There is no end to the fun ways you can use CBD. But how can you know your CBD is quality, safe, and effective?
How much CBD should you take for Best Results?
Cannabidiol (CBD) is the latest daily wellness supplement for basic relief from a variety of health issues. With new CBD products for sale selling like hotcakes, customers want to know how to use CBD for genuine results.
10 Amazing Benefits of CBD
The buzz for CBD gummies has launched to the third most searched food term on Google. In a 2020 consumer report, it was discovered that over 6.4 million monthly searches on Google are for CBD and CBD oils, tinctures, and gummies!
Podcast Launch
LIFE UNSALTED
Life Unsalted is a lifestyle podcast based in San Antonio, Texas. They cover topics from travel and finance to career advice and business news.
I was not only a guest speaker on the podcast, but I was the creative force behind branding. I created all the marketing materials including flyers and media kits, and developed the content calendar for conversation topics.
DOWNLOADABLE FILES
Blog Manager
MY EDUCATION SOLUTIONS
As full-time communications specialist at My Education Solutions, I managed the website's blog, monthly newsletters, e-booklets, and any other web or print content. Blogs ranged from topics in travel and finance to career and educational advice.
HIGHLIGHTS
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Wrote (20) blogs on Finance, Travel, and Education
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Lead (2) case studies on the Student Loan Forgiveness Program
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Ghostwriting a Downloadable E-Booklet
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Created Marketing Materials like flyers, how-to guides, and media kits
My Educations
E-Booklet Download
GHOSTWRITING
My Education Solutions is a for-profit consumer advocacy organization that promotes loan forgiveness programs available to student borrowers.
As part of my role as Communications Specialist, I was tasked with writing and designing a fun e-booklet of the most frequently asked questions (FAQs).
The project specifications required a relatable voice, simple language, disclaimers, and a "happy" appeal.
This free downloadable resource was used to educate student borrowers about the Student Loan Forgiveness program.
